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Ilze Kroksa, Spokesperson of the German-Baltic Chamber of Commerce in Estonia, Latvia and Lithuania explained that the jury commission was impressed by "Madara's" total commitment to boosting its exports, as well as its strong presence in foreign markets. In the commission's opinion, the company has successfully adapted to the fluctuating demands of consumers and won widespread recognition through its model of "green" thinking both in Latvia and overseas.

 "As a result of its active and targeted marketing activities, despite the impact of the prevailing economic crisis, the company has secured a foothold in new export markets, thus tripling its export volumes compared to last year. "Madara" also sells its cosmetics in prestigious cosmetics stores in Germany and has recently been selected as the exclusive brand of Germany's biggest cosmetics chain, "Douglas".

In addition to the EUR 5,000 cash prize, the company was also presented with a flight to Germany  to meet potential or existing business partners or to take part in an international trade fair.

Today, the German-Baltic Chamber of Commerce in Estonia, Latvia and Lithuania  presented the German Business Award in Latvia for the 12th time.

Source:nra.lv

According to Lotte Tisenkopfa-Iltnere, Board Chair, Madara Cosmetics, "Openness is the only way to combat rumours that can damage your reputation." In regard to the company's reputation overseas, as well as its standing right here in Latvia, Tisenkopfa-Iltnere says, "We have never deliberately nurtured our reputation. We simply work in a way that seems to be the right one for us - our reputation follows as a matter of course. Overseas, companies acquire their reputations in a very similar manner to the way they do in Latvia - through their product and simple communication channels that are affordable to us as a company. (…) Companies don't set out in business targeting reputation, but it is certainly a measure and indicator of a company's performance, i.e. how successful the company is in terms of the popularity of its products and its corporate sustainability.

Asked to comment on the growing success of Madara Cosmetics, DnB Nord Bank Expert, Peteris Strautins explains, "You don't have to look far to recognise the roots of Madara's success. It's a rapidly growing company and there can be no doubt that its size correlates to its public standing on which its position in the chart is in turn dependent. What's more, Madara is a decidedly outgoing company; communication is its strength." The company was also the subject of good words from the man responsible for devising the chart, Nords Porter Novelli Expert, Peteris Kisis:  "The key to this major achievement is that it was not achieved through barnstorming advertising campaigns, but rather through dedicated and goal-orientated work, creating products that are a hit in the expanding eco-cosmetics market outside Latvia and produced using ingredients grown right here in this country."

Last year, Madara Cosmetics was named "Latvia's Greenest Company". And the company has not entirely lost its hold on this title; this year it ranked 3rd in this category.

As in previous years, the survey was conducted by the marketing and public research centre, SKDS. Companies were judged and a separate "Top Reputation Chart" was compiled by independent experts - business leaders, social organisations, governmental bodies, industry association heads, academics and media representatives.

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To strengthen the role of business throughout Europe, to stimulate environmentally friendly and business-accented thinking in society, European Commission has chosen 37 European SME Week 2010 ambassadors - companies from several countries around the world which, in a short space of time, have proven themselves to be fully fledged market players, developing innovative ideas and doing business successfully in the international arena.
European SME Week 2010 will take place from 25 May to 1 June.

Moisturizing is very important whole year long, because moisture level in the skin determines skin elasticity and young appearance. In winter, when we spend our time in heated premises, the skin increasingly loses moisture (at the same speed/amount as in summer). To moisturize the skin means to build a protective layer of skin, preventing moisture evaporation, and nourishing the skin with moisturizing ingredients such as glycerin, hyaluronic acid and skin restorative and active substances such as vitamins, antioxidants and plant extracts.

During the winter many cosmetic users are often worried that when moisturizing the skin, it freezes and is getting damaged. These fears are unfounded, since the pure water in the product evaporates very soon, leaving on the skin just the moisturizing and nutritive substances. Skin nourishment cannot be separated from skin moisturizing - it's a related process done by moistening cosmetics. Beautiful skin appearance and health constantly needs both, with the same intensity both in winter and summer seasons!

MADARA recommends to take care of your skin with daily moisturizing products: Deep moisturizing cream (for dry, very dry skin), deep moisturizing fluid (for normal, combination skin) and deep moisturizing gel (for oily skin). Those with oily skin can also choose deep moisturizing fluid during the winter days - it contains more vegetable oil. Definitely do not forget to use the restorative night cream too to promote cell regeneration processes during your sleep and prevent signs of aging.